A fantastic little fruit
Assignment: Our assignment is pretty clear-cut. We help Zespri to convey the benefits and pleasure of eating green and yellow kiwi. Zespri is the no 1 kiwi brand in the world and owned and managed co-operatively by kiwi growers.
We are proud to work with Zespri, especially since fruit is a hot topic. People worldwide are not eating enough fruit and vegetables; this has even been addressed by The United Nations. In Sweden people state that they want to eat more greens and fruit. With marketing we can serve as a reminder of the benefits and pleasure of eating fruit.
Concept: The Zespri brand is all about showcasing how irresistible healthy food is, especially when adding green kiwi or the yellow SunGold™ .
Deliverables: Brand activation, point of sales materials, trade marketing, photography, and content production.