Assignment: Skanska Nya Hem builds homes with the environment in focus. They don’t call Skanska the green construction company for nothing. The first-time Skanska got certified by the Nordic Swan Ecolabel was 2005 and today all their projects are approved and labelled by the organization. When other companies started to brag about getting the label – it was time for Skanska Nya Hem to put their foot down and explain who’s the original green construction company.
Concept: Experience yields knowledge and we wanted to show just how much knowledge Skanska has when it comes to building green. We created an online test where you could compare your existing home to a new ecolabelled home and see just how much you actually gain from going green.
Deliverables: Banners, campaign site and social media.