Assignment: Many children in Sweden live in families suffering from alcohol or drug addictions. When Christmas comes and the schools close, there can be few safe places where these children can go.
Vit jul (White Christmas) is an annual campaign carried out by the non-profit organization IOGT-NTO-rörelsen. Their aim is to give all children access to safe environments where they can celebrate Christmas in a fun and memorable way.
Our task was to help them raise funds by boosting engagement online and increase the number of personal fundraising campaigns supporting Vit jul.
Deliverables: Strategy, a collection of films for social media and print.