Assignment: Launch of Volvo Connect, Volvo Trucks’ customer portal. Change was responsible for strategy, concept and production
Concept: Welcome home
Deliverables: International campaign including online, social media, print
Volvo Connect is all about "simplifying daily operations" for the clients. To convey that we created a simple, straight forward concept highlighting the main client benefit areas. These benefits were visualized in separate rooms of a house. We created a modern playful look to appeal to the audience in a way that would differentiate Volvo's offering from the competitors. But most importantly, we wanted to dedramatize our client (and prospects) digital transformation and make it the obvious way forward to run their daily operations.