Assignment: To stay competitive in a changing market, the Scandinavian shoe retail chain DinSko needed to strengthen their brand and find new ways of connecting with consumers. Our assignment was to develop a new communication platform that would meet these challenges and deliver a consistent message – all the way from top-level strategic branding down to everyday sales materials.
Concept: Our umbrella concept "Walk in" visualizes DinSko's ambition to be a fashion destination and invites interaction at every touchpoint – whether on the web, in stores or in temporary meeting places. It also gives DinSko a foundation for producing relevant, inspiring communication in every channel, all while strengthening their brand within the target group.
Deliverables: As a first implementation of the "Walk in" concept, we produced a campaign called "Walk in Closet" to promote DinSko’s fall collection. The centerpiece was a film featuring well-known Swedish artist Lisa Miskovsky at her home in Umeå, Sweden. In the film, Lisa shares her approach to fashion and her love of nature while modeling DinSko’s range of warm and comfortable shoes. The full version of the film was published on the brand’s Youtube channel, while a series of shorter spots ran on social media channels. This was supplemented by a print campaign featuring Lisa Miskovsky, which appeared at the same time.